We develop bespoke consultancy programmes to fit specific client objectives and needs. However, to give you an idea of the sorts of questions we have answered through a consultancy programme:
- How do we target women without patronising them?
- What do we need to do to our stores in order to attract more women?
- How should we position this product innovation to maximise appeal amongst women?
- How do we reach out to female customers without alienating men?
- Why is our conversion rate among women lower than our conversion rate among men?
- How do we increase loyalty among our female customers?
- How do I sell the idea of what women want to a male internal audience?
- What language and messaging should I be using to appeal to women?
- How and what do we need to change in order to get more women on our board?