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| Who We Are | Latest News |
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Who We Are |
At PrettyLittleHead we help clients increase their appeal to women. Women are the most valuable target audience in the world. All too frequently, however, they are misunderstood and misrepresented by those trying to attract them. Even worse, in many markets they are missed as an opportunity altogether.
We deliver an understanding of women that is based on the scientific study of gender difference and the culmination of our personal experiences over many years working to attract the female audience.
The core concepts we use in our products and services are the six primary science based gender differences; The Utopian Impulse; the four Feminine Codes; Brand Culture; Feminine Channel Planning; and Feminine Creativity. Please see PLH Concepts section for further explanation.
Our products and services encompass the following areas:
- Evaluating the female market opportunity for companies that wish to grow through appealing to/appealing more powerfully to female customers
- Auditing how well organisations are set up to deliver to the female audience, culturally and structurally and recommending developments that would help improve their success with female customers
- Developing a Brand Culture that speaks powerfully to women
- Auditing existing communication approaches (content and media strategy), to assess how well they appeal to women and what part processes and practices play in their success or failure to do so
- Developing and executing communication strategies
We work with marketing clients, communications agencies, and any other organisations who want to attract the female audience. Among our founding clients is The Conservative party.
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Latest News |
‘Figures published this month by PrettyLittleHead and collected by YouGov reveal that marketers are failing to appeal to the female audience. While women make 80% of all purchasing decisions, one in two women say they don’t think manufacturers understand women in the real world. One in two women say that manufacturers try to sell them things by making them feel bad about themselves, and 68% say they can’t identify with women used in advertising at all. While the female audience is a huge growth opportunity in markets like brown goods, technology and automotive, 71% of them believe that manufacturers only consider them interested in ‘beauty and stuff for the home’.’ |
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