We are a small and highly specialised research agency that exists to develop deep understanding of - and insight into - women as a target audience. We set up the agency ten years ago because we believed there were real opportunities for brands to find new and more innovative ways of engaging with women; two books, hundreds of research groups, and lots and lots of fascinating projects later, we were thrilled when The Times wrote of our work..
"Jane Cunningham and Philippa Roberts argued that marketing departments need to work much harder at understanding women’s motivations and decision-making systems. They won the argument. This is a crude generalisation, but not one, I think, with which most..will disagree. Creative briefs have radically changed to favour emotional intelligence and impact over rational, white-coated persuasion"
We both work directly on all the projects the agency undertakes.