We are a small and highly specialised research agency that exists to develop deep understanding of - and insight into - women as a target audience. We set up the agency ten years ago because we believed there were real opportunities for brands to find new and more innovative ways of engaging with women; two books, hundreds of research groups, and lots and lots of fascinating projects later, we were thrilled when The Times wrote of our work.. "Jane Cunningham and Philippa Roberts argued that marketing departments need to work much harder at understanding women’s motivations and decision-making systems. They won the argument. This is a crude generalisation, but not one, I think, with which most..will disagree. Creative briefs have radically changed to favour emotional intelligence and impact over rational, white-coated persuasion" We both work directly on all the projects the agency undertakes.

Who we are

Jane Cunningham
Prior to setting up PrettyLittleHead Jane was a board planner at DDB, the Planning Director at Ogilvy London; and managing Director of Tribal DDB. Jane has been interviewed by Martha Kearney on Radio 4, Jane Garvey on Woman’s Hour, and Rosie Boycott and Dawn Porter on the subject of marketing to women.
07833 74 84 74

Who we are

Philippa Roberts
Before setting up PrettyLittleHead, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women
07798 88 59 69

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